In the age of "superhero fatigue" – or whatever you wish to call it – Prime Video's The Boys has adamantly avoided falling into the same trappings as other major superhero-based franchises. A lot of this comes down to the show's topic and themes, a cutting critique of the stereotypes and reality of superheroes and the current social and political climate in America, as well as the excellent writing, directing, and performances by everyone involved. However, another influential yet often overlooked aspect of The Boys' breakaway success is its marketing.
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