Although movie theaters are finally seeing increasing returns since the catastrophic pandemic, there are still improvements to be made to ensure audiences continue to flock to the cinemas. The end of 2024 saw record-breaking numbers across the holiday weekends, fueled by long-awaited movie sequels like Moana 2 and Gladiator II, as well as the critically-acclaimed musical adaptation Wicked. However, movie theater companies are still actively finding ways to bring more butts to theater seats, and AMC has decided to revamp their premium subscription system to encourage that.
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